Reader magnets are a scam
Five years ago I discovered something that shook up my marketing strategy.
Going against all the usual same same advice pushed out by kids barely out of nappies, let alone the old guard who have years of experience under their belt, and really should know better.
I stopped using reader magnets. That’s where you give away a free chapter or short report to grow your mailing list.
Eh! But, but, that's not what gurufuck says?
Yeah, that's because gurufuck has never built a real book business outside selling you a class on 'how to make money as a self-published author'.
So choose your gurus........ very........ wisely!
Actually, scratch that.
Kill the fucking gurus and find yourself a mentor.
All gurus are crooks and frauds and they want power over you and to make you a slave.
Mentors on the other hand, are like a mate who tells you like it is and doesn't mince their words to pander to your sensitivities.
Now that’s off my chest, let’s move on…
So what's this about only building mailing lists of people who have handed you cold hard cash, versus the freeloaders.
Come closer sweet pea, and I'll tell you.
My paid customer mailing lists convert way higher than my free subscriber lists.
We've all heard it: 'Grow your list at all costs', 'The money's in the list.'
But what if the real treasure is in a smaller, more committed audience?
Think about it.
Your paid customers have already shown they trust you. They've invested in you, both with their wallets and their attention.
No wonder they're more engaged, open more emails, and ultimately convert better.
Don't get me wrong—your free subscribers still matter.
But maybe it's time you shifted focus from quantity to quality.
P.S. Every post of mine is an absolute gem. And like all gems, you'd be daft not to collect as many as you can get your grubby mitts on.