Fake Substack gurus
I came across a quote from Joe Schrieffer, a high ranking executive at Agora Financial Publishing, one of the world's most successful paid newsletter brands.
His words resonated with me, particularly in relation to my experience as a best selling author on Substack, where I have gained hundreds of paid subscribers within three months.
I've observed numerous individuals positioning themselves as Substack experts. When evaluating marketing advisors, I always scrutinise their practical experience.
From my observations, the majority of Substack trainers appear to have limited real world experience, merely repackaging information from Substack's help files and formulating theoretical principles for managing a paid newsletter.
Intriguingly, some of these self proclaimed experts have fewer subscribers than I do.
This situation underscores the importance of thorough research before accepting advice from individuals who may excel at self promotion but lack substantive achievements.
Joe Schrieffer's statement encapsulates this issue succinctly:
'Most teachers of marketing are nothing but wannabes. They fake their guru status because they've never actually made anything work.'
This assertion rings particularly true in the context of self publishing books or running a paid sub stack newsletter, caveat emptor.
P.S. Every post of mine is an absolute gem. And like all gems, you'd be daft not to collect as many as you can get your grubby mitts on.